Golam Rabbani, Brand Lead at ROSA, a concern of AkijBashir Group, provides valuable insights into his leadership philosophy and the strategies employed to differentiate ROSA in the competitive sanitaryware and bathware market.

This interview explores Rabbani’s collaborative leadership style, ROSA’s unique value proposition, commitment to sustainability, and effective brand promotion strategies.

Golam Rabbani emphasizes the significance of collaborative leadership in achieving short-term and long-term objectives. He believes in fostering a working environment that values trust, transparency, and continuous learning. Rabbani guides his team to prioritize brand management perfection and aligns them with a challenging yet cooperative working culture. This approach ensures clarity about the brand’s positioning and persona, facilitating differentiation and enhancing brand value.

ROSA, launched in 2017, distinguishes itself in the sanitaryware and bathware market by combining aesthetics with functionality. The brand’s “BEYOND BEAUTY” payoff line reflects ROSA’s commitment to offering products that are not only visually appealing but also technologically advanced. ROSA addresses the market gap by prioritizing consumer needs for elegance, convenience, and comfort, setting itself apart from competitors heavily reliant on middlemen influence.

As a concern of AkijBashir Group, ROSA is actively engaged in sustainable manufacturing processes. The group, as a whole, practices initiatives such as sustainable procurement, product development, use of renewable energy, rainwater harvesting, and carbon emission reduction. ROSA, specifically, contributes to social campaigns like water-saving initiatives, toilet etiquette campaigns, and various CSR projects aimed at ensuring a healthier world for everyone.

Golam Rabbani highlights the importance of strategic, thematic, and on-field brand campaigns for effective brand promotion. He underscores the need for aligning campaigns with research, core ideation, creative development, and integrated marketing communication. Rabbani provides a successful example from the launch of ROSA Bathware, where extensive research informed the development of solutions that met consumer needs, resulting in a well-executed and synchronized campaign.

Outside his professional role, Rabbani shares his hobbies and interests, including memories of playing the guitar at NSU gallery, traveling to explore different cultures, and reading brand books. These activities contribute to his personal growth and well-being, providing a holistic approach to leadership development.

Rabbani discusses the challenges of brand budget management and decision-making in a financially constrained environment. His experience in overcoming low-budget challenges has shaped his ability to make effective decisions, choose media and trade strategies wisely, and ensure sustainable brand growth.

In the dynamic field of brand management, Rabbani actively engages in continuous learning through various courses and training programs. He emphasizes the importance of real-world practice in enhancing skills. Rabbani recalls a memorable achievement during the launch of ROSA_Bathware, where the extensive campaign garnered positive market feedback, leaving a lasting impact on his career.

Golam Rabbani’s collaborative leadership, combined with ROSA’s commitment to innovation and sustainability, has positioned the brand as a leader in the sanitaryware and bathware industry. The successful execution of strategic brand promotion initiatives reflects Rabbani’s dedication to excellence and his ability to navigate challenges effectively. As ROSA continues to grow, it serves as a testament to the impactful leadership of Golam Rabbani within the AkijBashir Group.

“To me, Success in brand management is never a miracle rather effective and integrated brand campaigns combining thematic, tactical, and on-field activation is the key.” ― Golam Rabbani