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Yasir Sabab

Triumph In Fashion Marketing: Yasir Sabab

Yasir Sabab, Manager – Marketing, Brand & Communication at MICLO, has shared insights on MICLO’s vision, cultural integration, and sustainable approach to clothing power.

Q. Can you share insights into MICLO’s approach to fashion and clothing trends in the Bangladesh market?

The inner meaning of MICLO; MI = My (私 = Watashi) CLO (Short Form Of Clothing) = Clothing (服装 = Fuku) MICLO = MY CLOTHING (私の服装 = Watashi No Fuku) “MICLO” is a Japan-Bangladesh based venture clothing brand inspired by the Japanese lifestyle, simplicity, tech-savvy style with unwavering quality assurance. We aim to offer Japanese quality clothing at affordable prices, catering to the preferences of all our customers for everyday wear and accessibility for everyone in the market.

Yasir Sabab

Q. What distinguishes MICLO from other clothing brands, and how do you maintain a competitive edge?

MICLO believes that we are not just a clothing brand; we are a new revelation that embraces individuality, creativity, and a lasting commitment to social responsibility through clothing power.

Q. How has MICLO adapted to the changing consumer preferences in the fashion industry?

MICLO is not just another clothing brand; it’s a movement that values individuality, creativity, sustainability, social responsibility, and making a positive impact.

Q. Are there any collaborations or partnerships in the pipeline that you’re excited about for MICLO?

The organization aspires to make its stores and sales service an international standard. While initially targeting the Bangladesh market in Asia, MICLO has a strategic plan to establish itself as a strong retail clothing brand in other global countries in the near future. Simultaneously, we are committed to prioritizing environmental protection issues throughout our supply chain, garment production, and delivery processes.

Yasir Sabab

Q. How does MICLO integrate cultural elements into its designs, considering its presence in Bangladesh?

MICLO thinks of itself as your wardrobe buddy, drawing inspiration from Japan’s trends. MICLO always considers everyday lifestyle and simplicity in design.

Q. Outside of your professional role, what are your personal interests and hobbies?

My outside interests include spending time with my family and friends, cooking food, and learning new skills.

“We believe in more than just clothing. We’re a movement that champions individuality, creativity, and a profound commitment to social responsibility through the power of fashion.” ― Yasir Sabab

Q. How do you balance the demands of a managerial role at MICLO with your personal life?

As a manager, it’s important to find an effective way to avoid diving too far into either end of that equation. Too much work leads to burnout. Too much life leads to stalled career progress and a lack of fulfillment. Workaholism simply is not sustainable if we want to keep ourselves mentally, physically, and emotionally healthy. One of the first things you can do as a manager to maintain a healthy balance between your work and personal life is to make the most of your time in both contexts. Working on productivity, i.e., getting more of my daily agenda done during each day, helps me minimize the intrusion of work-related thoughts and obligations throughout the rest of my day.

Yasir Sabab

Q. Can you share a memorable or rewarding experience you’ve had during your time with MICLO?

I have inaugurated seven new MICLO retail clothing stores in a day, which became a pioneering project in the Bangladesh retail clothing market. As a brand leader, this was a memorable experience at MICLO.

Q. How do you stay inspired and creative in the fast-paced world of fashion marketing?

As a fashion marketer, you need to be personable and appeal to the human side of your consumers, selling a lifestyle rather than a product. You need to come up with strategic ways to position your brand and product without alienating or irritating your target audience. Moreover, creativity in fashion transcends mere aesthetics. Just as a painter wields a brush, a creative fashionista uses attire to communicate and tell a story.

Q. What advice would you give to someone aspiring to succeed in the field of fashion marketing in Bangladesh?

If you want to be successful in fashion marketing, you need to have a strong understanding of the industry as a whole. This includes knowing the different facets of the industry, such as design, manufacturing, distribution, and retailing. Make yourself as employable as possible. Put together a creative, appealing portfolio, and gain fashion design industry experience wherever you can. Do not be afraid to start small. Think about the big picture but start with an attainable goal.

Yasir Sabab

“MICLO draws inspiration from Japan’s trends, considering itself not just a brand but your wardrobe companion. We infuse everyday lifestyle and simplicity into our designs to resonate with our diverse audience in Bangladesh.” ― Yasir Sabab

About The Author

Noman Khan is the Editor-in-Chief & CEO of Gaznobay.

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