Unilever: Impact of marketing on the Growth and Development of Unilever in the UK
Marketing refers to the activities of a company associated with buying and selling a product or services.
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. Its products include food, energy drink, ice cream, and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. In the UK, the marketing departments of Unilever try to get the
the attention of target audiences using slogans, packaging design, celebrity endorsement, and general media exposure.
It is the world’s third-largest consumer goods company measure by 2011 revenues and the world’s largest manufacturer of ice cream. Impact of marketing on the growth and development of Unilever in the UK: Increases visibility of the brand: Marketing helps to increase the visibility of Unilever in front of the consumer by using advertisements so that the consumer can easily know about the product of Unilever.
Marketing strategy: Marketing strategy helps to achieve company goals of maximizing the goals of return. Develops lasting relationships with the customers: Marketing helps to create a lasting relationship with customers by communicating with the customers.
Improve brand awareness and recognition: By advertisement buyers know about the Unilever brand and it became familiar to them. Creates loyalty and trust, with both the current customers and prospects: If the products of Unilever fulfill the need of the customer then the customer will become loyal.
Helps to build authority and credibility: By advertisement, Consumer can easily know about the benefits of the products and it creates authority and credibility in the market.
Positions the business as an expert in the field of the industry: Unilever can also know about customers’ opinions about the product so they can work to improve the service of the products.
Helps the customers move through the purchase decision more quickly: As the advertisement helps the customers to know about the products so that the customers can easily choose the accurate product and make a fast purchase decision.
Reach a bigger audience: By using marketing Unilever can reach a bigger audience. Advertise the product on Tv, social media, radio, etc is the bigger market place.
It helps to use quality content to educate the customers: Unilever can easily inform the consumers about the quality of the products.
Diversification: By communicating with the customers and know about their needs and wants Unilever can diversify the product.
Lead generation: Marketing is the path through which a brand can communicate with the customers directly. Marketing helps Unilever to become a leading producer of this generation.
Sales support: Marketing is the biggest sales support of Unilever. By using marketing strategies Unilever increases its sales revenue.