SmartReply feature to YouTube-Google’s new initiative to facilitate Youtube creators
Google’s SmartReply is precisely a feature in Gmail, Android’s messages, Play developer console, and similar other fields powered by Google’s AI(artificial intelligence) based technology where it helps by recommending automated responses to the messages in aforementioned applications. This feature was first introduced 4 years ago through Gmail and later to many other apps.
Google finally brought its SmartReply feature to YouTube content creators that will allow them to connect and interact with their fan base more spontaneously in the comment section. The feature has been unfolded from YouTube studio and also the online dashboard that creators use in order to manage their YouTube presence, grow their channels, check their stats, and engage their followers and subscribers. Creators can sieve the comments, view the specific ones, and respond to comments from across their channels from YouTube Studio’s comment section.
YouTube channels that have a large fanbase, face difficulties in responding to the comments and that can be significantly time-consuming as well. That’s exactly where Youtube’s SmartReply is targeting to help.
Instead of manually typing all the responses, Youtubers now will be able to instantly reply to the comments through the SmartReply feature. For example, if any of the followers comment on wanting more videos from that channel, the creator can instantly reply with “Thank you!”, “More to come” and many other relevant responses like this.
With every new launch of the SmartReply feature, Google always faced different challenges that came along with the targeted application. Even with YouTube, it had to face and overcome many technical challenges that Google detailed in its “Google AI Blog” published on 1st July 2020.
Unlike the emails which are mostly formal with the conventional structure where SmartReply only needs to process words and short phrases, YouTube creators predominantly deal with informal comments with lots of diverse sets of contents like slangs, emojis, and ASCII arts. Google had to work differently to tackle this challenge this time. With following sets of comments being there,
The retrieval system needs to encode the comments and its suggestions independently. First, the text is preprocessed to extract words and short phrases. This preprocessing includes, but undoubtedly is not limited to, language identification, tokenization, and normalization. Two programmed networks then spontaneously and autonomously encode the message and their suggestion. This factorization authorizes one to pre-compute the suggestion encodings and then searches throughout the pile of suggestions using an efficient “maximum inner product search” data structure. This deep retrieval approach enables the feature to expand SmartReply to Gmail and since then, it has been the foundation for several SmartReply systems that includes the current YouTube system as well.
Moreover, the blog mentioned that Google will now work for the upcoming update where there will only be suggestions when the creator will highly be likely to reply to the comments. Furthermore, Google also specified how this SmartReply approach can ease the process of extending YouTube to many other languages as well whereas the current version of this crucial application is only available in English and Spanish.